Creative branding campaign for Great Wrap

Proud to present a creative branding shoot we did for yet another new local business, Great Wrap.

At Cubed, we love working with labels that care about the environment, as we try to do our best on minimising our waste as a business.

For this campaign, we focused on capturing the colourful, fresh and all-natural identity of the brand while showcasing that Great Wrap, aside from being the only compostable Australian cling wrap, is also stronger than conventional plastic wraps.


Great Wrap is made by diverting food waste -potato waste specifically- from landfill and converting it into the main raw ingredient. This means a lot less methane in the atmosphere.

Best one yet? It takes less than 180 days to break down into carbon and water in your compost pile. It does the job just as good and you won’t be feeling guilty for using it.


Shot by Ross Campbell and styled by Natasha Cuenca at Cubed Studio.


To check out more of our product photography shoots click here.


Goodbye Hey Tiger

Thank you for all the sweetness and the great times’ Hey Tiger. We’ve had some of our most fun and creative moments with you. It has been an absolute pleasure working with such an amazing team of humans that gave new meaning to the term ‘social enterprise’. We already miss you!


Sportsgirl Sweats and Puffers

The fashion world is crushing on pastels and forest greens this season and Sportsgirl’s new sweats line was an absolute pleasure to shoot.


Styled by Jam Baylon and Kate Rees on Aleisha Scanlon, with Bradwyn Jones on hair and makeup, the new loungewear capsule was photographed by Scott Newett at Cubed Studio. 

Our goal at Cubed Studio is to always add an extra kick to our ecommerce shoots, providing our clients with a variety of  poses and moods for an elevated final product collection.


To browse through more of our on-body and lookbook work click here.




E-commerce shoot for KOOKAÏ Australia AW2021

Presenting a selection of favourite looks from a recent e-commerce shoot for one of our long-standing clients, KOOKAÏ, photographed by Fraser Marsden at Cubed Studio.


Worn by Mila Mary at Chadwick Models, the winter classics collection features beautiful and practical female wardrobe essentials the likes of knitwear, leather jackets and pants, denim flares and skinny jeans. The AW2021 line includes other KOOKAÏ staples in new styles such as skivvy dresses, turtlenecks, pantsuits, fleeces, hoodies, boots, heels and more.


*Hair and makeup for the shoot was done by Tahlia Jayde.



Campaign shoot for Melbourne jewellery label Made by Charlie

Introducing ‘Venus’, a collection designed by Melbourne label Made by Charlie, photographed by Jesper Hede and assisted by Lukas White at Cubed Studio.

This jewellery line, aspires to offer something for everyone, with individuality at its core. Celebrating similarities and differences of the female form and thus the shapes and imperfections it inspires the new Made by Charlie collection is  captured on model Debbie, represented by Stone Street Agency.

Everything created by Charlie is handmade on sterling silver and solid gold featuring ethically sourced materials. Made by Charlie uses smooth, irregular shaped Keshi pearls and lab precious stones as well as selected one-off gems.


The campaign shoot was styled by Netta Talmi and Chloe Rose worked on hair and makeup. 




Still life campaign for Laminex - Living Pigments Collection

A flavour from our recent still life shoot featuring Laminex’s new Living Pigments Decor line, drawing inspiration from the earth, and from the plants that grow in it. 

Shot by Scott Newett and styled by Nat James at Cubed Studio, this photography series plays with the narrative of modern minimalism meeting nature.

Focusing on the expressiveness of light against different textures and shapes, we tell a story though colour; the Laminex sunburnt hues of ochre and terracotta; the bleached, sandy tones of beaches and deserts; and full-bodied greens evocative of forests and foliage.

The collection heroes seven new colours for decor: Hushed Pine, Olivine, Pale Honey, Burnt Ochre, Moroccan Clay, Kalamata, Porcelain Blush.



Ettitude Store - still life

A still-life photography series shot at Cubed Studio for ettitude store, styled by Nat Turnbull.

In this series we explore minimalism and softness in alignment with the brand’s environmentally conscious identity. 

The Melbourne-based bedding and sleepwear brand creates sheets made from 100 per cent organic and vegan bamboo lyocell, which requires five times less water than cotton to manufacture; a world-first.
The fabric wicks away moisture and neutralises odour by being breathable while it feels like silk.

For this series, we complimented ettitude’s sleep and bath products by featuring the natural elements the brand’s philosophy is focused on. 



Vis 2.0 Lite social media shoot for Crumpler

Taking social media content photography to a whole new level for one of our longest-standing client relationships, Crumpler, a brand born on the streets of Melbourne and designed to last a lifetime.

Shot and retouched by Cubed Studio and styled by Jam Baylon we structured the creative concept around this product’s core characteristic, weightlessness.  

Crumpler’s most stylish luggage collection to date, the VIS 2.0 Lite series other than lightweight, remains fully reliable and with a unique look, becomes the ultimate travel companion for any trip near or far. 

Photographer Ross Campbell perfectly captures every design detail, from the silent Hinomoto wheels to the TSA approved lock keeping the contents of your luggage safe. 



Twoobs AW 2020 Campaign

Presenting one of our favourite and most unique campaigns to date, “Grandma Fanny’s Blingo Crew” for Vegan kinda footwear brand, Twoobs.
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Twoobs, an environmentally conscious, ethical label from Melbourne creates cool but comfortable shoes made with kindness and based on a business model that gives back to the community.

This collection pays homage to the effortlessly stylish female icons of our time and timeless, ageless style. 

The campaign features model Heather from SilverFox Management shot by Jesper Hede at Cubed Studio.  Styling and art direction by Kristy Barros with hair and makeup by Kat Bardsley





Sportsgirl Denim Story

New work for one of our longest standing clients, Sportsgirl, introducing their Wide Leg Jean on Paige Henry from Chadwick Models

The new denim line, also featuring jackets, skirts, baggy and mom jeans has a total vintage feel that suits every season and every day of the week.

Affordable, made to last and fit just right, the new Sportsgirl denim line will become a staple of your wardrobe. 

Photography and retouching by Scott Newett at Cubed Studio, styling by Jam Baylon, hair & makeup by Kat Bardsley. 















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